New Zealand's beautiful and sustainable kaimoana

Overview

The Objective

The Haku Kingfish website, (previously known as Ruakaka Kingfish), was built to showcase the work being carried out at the Northland Marine Research Centre at Bream Bay. The purpose of the website is to tell the Haku Kingfish story, which has a focus on sustainability and food quality. 

The Solution

The website has a darker design palette intended to reflect the waters and habitat of the Haku Kingfish. The key messaging conveys the appeal to consumers seeking high quality food with a low environmental footprint. The website also includes chef endorsements, restaurant listings and links to the major distributor’s website site, Lee Fish.