What you put in will pay dividends tomorrow

Overview

The Objective

Farmers face ever-increasing costs and seek out a 'value return' on their investments. Boehringer Ingelheim are committed to local farmers and sought to develop a website to provide farmers valuable resources and information on how to integrate their products to ensure long term animal health, growth, development and wellbeing. 

The Solution

The Future Producers website shows farmers that by investing in young stock now, there are significant long term benefits down the track -  as young stock are future producers. The content on the website turns the science into 'bite-sized' chunks which is easy to understand and full of useful tips and product information. This is backed up by video testimonials from farmers which highlight the benefits of efficient product use and the impact on animal health on-farm. There is also a handy vet locator page which helps farmers easily find their nearest vet clinic. The user experience is simple, the content is easy to navigate and the website is the industry go-to for valuable information and content to help farmers 'farm better'.