Giltrap.
Giltrap Engineering is one of New Zealand’s leading manufacturers of quality farm equipment. As their equipment is designed based on farmer feedback, they need to ensure an effective way of gathering this information, and of keeping their customers up to date with the latest on-farm innovations.
Hot Mustard Interactive produced a site that both kept customers in the loop, and collected information from farmers via the simple “Have your say” feature. Also important to Giltrap was that their strong brand and marketing message were maintained and remained consistent across all their marketing media.